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About

I help organizations make sense of complexity and move forward with clarity. 

 

I work at the intersection of brand, product, and experience — uncovering what really matters, shaping a narrative people can align around, and turning that story into action. 

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I call it Transformation Design Strategy: 

The practice of using design thinking and agile methods to help organizations move from where they are to where they want to be — by clarifying problems, creating workable solutions, and guiding change in a way people can understand and act on.

Based outside of Boston, Massachusetts and ready to touch down anywhere in the world.​

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See my portfolio for some favorite examples of Transformation Design Strategy across industries and applications. 

Learn more about the approach.

Service Design

Consumer Journey

Product Innovation

Packaging Experience

Brand Creation

Retail

B2B

Life Sciences

CPG

DTC

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